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Illustration Art, Food Can Label, Newell’s Extra Tomatoes, Antique Painting, Early 20th Century


Newell’s Extra Tomatoes, Geo. R. Newell & Co. Distributors, Minneapolis, Minn.
Minneapolis: c. 1906-1920
Gouache and ink on card stock
Stamped verso by Kimball-Storer Co.
4.5 x 14 inches

Hand-painted original illustration art created for the Kimball-Storer Company of Minneapolis, Minnesota. It is one of a group of six designs for canned food companies in Minnesota and Wisconsin that we are offering separately. Each is in a graphic style influenced by Art Nouveau. Although they are undated, most have text referring to the Food and Drugs Act of June 30, 1906. Other information about companies for which the labels were made suggests that as a group, the labels were produced no later than around 1920.

Illustrated with a red tomato flanked by a floral Art Nouveau design and a design incorporating a rising sun, pink flowers, and the product name in gold script lettering. It also has George R. Newell & Co. logos.

Product description continues below.


George R. Newell (1845-1921) was a pioneering and prosperous grocery merchant in Minneapolis who ran the George R. Newell & Company firm from 1882. After his death in 1921, his son took over the company and changed the name to Super Valu.

Stamped verso: Kimball-Storer Co. 500 So. Fourth St. Minneapolis.

The Kimball-Storer Company was a Minneapolis, Minnesota, printing and firm that also published books. It was in business from at least 1897 to at least the 1920s.

Condition: Generally very good with the usual overall light toning, wear, handling associated with working illustration art.


“George R. Newell.” History of Minneapolis, Gateway to the Northwest. Chicago-Minneapolis: S.J. Clarke, 1923. Vol. II, pp. 358-361. Online at: (29 September 2017).

“George R. Newell House.” City of Minneapolis. 20 November 2011. (29 September 2017).

Additional information


20th Century