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Poster, Advertising, A La Place Clichy Christmas Gifts, Maurice Neumont, Paris, 1905

$3,750

Maurice Neumont (1868-1930) (after)
[A La Place Clichy — Étrennes]
[At the Place Clichy — Christmas Gifts]
Etablissement Minot, Paris: 1905
53 x 39 inches
Inscription: Signed and dated in the matrix lower right. Proof before letters.
$3,750

A fine early French poster advertising holiday gifts for the Parisian department store A La Place Clichy, which conducted major outdoor advertising campaigns, especially around Christmas. A little girl hugs a doll and a little boy pops opens his jack-in-the-box at a small dog. The pastel-toned background includes an image of the store building.

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Description

Maurice Neumont was among the French artists who were frequently commissioned by A La Place Clichy to create poster designs. A leading French illustrator and poster artist of the late 19th and early 20th century, Neumont was based in Paris. He studied at the Ecole des Beaux Arts and exhibited in the Paris Salon. Neumont is especially remembered for his patriotic World War I posters to rally the public and raise funds for the French war effort. He was also a leader in the arts community — a co-founder of the Paris Société des Dessinateurs Humoristes and of an organization to preserve the distinctive character of Montmartre in Paris, traditionally an artists’ neighborhood. In recognition of his lifetime achievements he was honored as a chevalier of the Légion d’Honneur.

Condition: A-/B+. Generally fine with the usual overall light toning, wear, handling. Linen backed.

References:

“History of Poster Art (c. 1860-1980).” Encyclopedia of Art. http://www.visual-arts-cork.com/poster-art-history.htm (26 April 2016).

“Maurice Neumont.” Wikipedia. 22 September 2020. https://fr.wikipedia.org/wiki/Maurice_Neumont (29 September 2020).

Additional information

Century

20th Century