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Advertising Art, Vitabath, Eduard Baudrexel, 1950s

$1,200

Eduard Baudrexel (German, 1890-1968)
Vitabath Advertisement
Hamburg, Germany: Late 1950s
Color print on cardboard
23 x 16.5 inches, overall
$1,200

A rare and eye-catching mid-century-modern countertop advertising display for Vitabath Bath and Shower Gelee, a European personal care product introduced in 1957. The cardboard broadside features a glossy printed illustration of an attractive, clean-cut young man smiling in the shower as he scrubs his chest with a sponge under a chrome handheld shower head. His gaze and energetic pose are rendered in lively brushstrokes with a pastel green backdrop. The placard is enhanced by two die-cut cardboard attachments of the product packaging — a tube and bottle — affixed to the lower right of the board. These add a three-dimensional and tactile element to the piece. Eduard Baudrexel, the prominent German the illustration artist that created the design, signed his name in the printed matrix in the lower left E. Baudrexel, along with “Hmg” indicating he created the work in Hamburg, Germany.

Product description continues below.

Description

Vitabath was established in Germany in 1957 as a luxury personal care brand focused on skin-nourishing bath products. Its flagship item, Bath & Shower Gelee with Vitamins, was marketed as more than just a cleanser—it promised to gently clean the skin without stripping natural oils, while delivering vitamins such as A, B5, and E. The product also emphasized hydration and sensory indulgence, offering users a spa-like experience at home through invigorating scents and rich lather. With its sleek green-and-gold packaging and focus on both dermatological care and fragrance, Vitabath positioned itself as a premium choice in a growing market for health-conscious, upscale grooming products. The brand gained popularity in the United States during the 1960s and continues to be sold today with a broader range of body care offerings.

Eduard Baudrexel was a German painter, graphic artist, and illustrator born in Munich. Trained at the Munich Academy of Fine Arts, he was associated with the Munich Secession and began his career with expressionist influences before shifting toward the Neue Sachlichkeit (New Objectivity) movement in the 1920s. His work ranged from portraits and religious scenes to landscapes and war imagery, and he was also active in printmaking and commercial illustration. In the 1920s, Baudrexel designed covers for cultural magazines like Jugend, and later, after relocating to Hamburg, he became known for advertising graphics, including work for Nivea and Vitabath. His art reflects a careful balance between realism and stylization.

Condition: Generally very good for a working piece of advertising art, with the usual overall light toning, wear, handling, some light spotting, minor warping, having some slightly greater wear to edges and corners.

Additional information

Century

19th Century