Fall Announcement - Florist
Original Watercolor Illustration, 1925

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Fall Announcement - Florist
detail: back
J. McNeff (act. 1914-1925)
Fall Announcement - Florist
Titled as above in pencil verso
Signed lower left "J Mc"
Stamped Verso: McNeff & Company, 501 Plymouth Court, Chicago, Illinois
Dated in pen verso: June 9, 1925
Pen and ink and watercolor of stiff paper
13.5 x 9.5 inches
Sold, please inquire as to the availability of similar items.

Illustration art in an Art Deco style of a fashionably dressed woman with a stylized basket of lush chrysanthemums, berries and fall flowers, apparently for the fall announcement of a florist in the 1925 season.

J. McNeff was associated with the McNeff-Swenson Company of Chicago,located on Michigan Avenue,which advertised its "High Grade Floral Publicity" services, and took out a number of copyrights on its designs. By 1925, McNeff had apparently formed McNeff & Company.

Reference:

Florist's Review. May-June 1914. Online at Archive.org. http://www.archive.org/stream/5205536_34_1/5205536_34_1_djvu.txt (5 August 2011).