H. Schneider
Old Long Island
Pegasus Pictorialists: 1947
Color process print
10.25 x 39.5 inches, image
17.5 x 44.5 inches, overall
$1,200
Old Long Island
Large Pictorial Map: 1947
Large Pictorial Map: 1947
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Pictorial map of Long Island, decorated with illustrations, most of which show people enjoying recreational activities including swimming, sunbathing, horse racing, steeplechase, hunting, fishing, boating, baseball, tennis and golf. There are also pictures representing other facets of Long Island life and history: a duck farm, a vegetable farmer, the Montauk light house, a Native American by a tepee, and a 17th-century explorer. Cartography is simple, showing rivers and towns. The map is enclosed in a geometric border of red and yellow triangles.
The map was published for Gertz Long Island, a department store chain that at one time had branches in Jamaica, Flushing, Hicksville, Massapequa, Great Neck and East Hampton. The cartouche text promotes Long Island as a place to live and as a vacation destination:
First settled in 1636, Long Island today is a vast network of thriving industrial towns and pleasant resort villages all closely linked by ties of friendship and mutual interest.
One hundred-twenty miles of southeast exposure to the mild Gulf Stream affords an ideal climate and its extensive park facilities provide its four million inhabitants full enjoyment of every known sport and recreational activity.
Few tourists can resist the lure of Long Island's unsurpassed sandy beaches, sheltered coves and scenic highways and sportsmen are attracted from all over the world.
Condition: Generally very good, recently professionally cleaned and deacidified, and a tear restored, as laid on linen.
Reference:
BAK. "Gertz Long Island. " The Department Store Museum. 30 November 2011. http://departmentstoremuseum.blogspot.com/2011/04/b-gertz-co-jamaica-queens-new-york.html (2 December 2011).