Three Art Deco French Wine Region Posters
Remy Hétreau, Paris: c. 1950s
French wine poster, Provence and Midi

Vins de Roussillon de Provence

French wine poster, Loire Valley

Vins du Val de Loire

French wine poster, Alsace-Lorraine

Vins D'Alsace

Remy Hétreau (1913-2001)
Vins D'Alsace
Vins du Val de Loire
Vins de Roussillon de Provence
from Les Vignobles de France
Editions Publi-Mab, Paris, France: c. 1950s
Color-printed posters
Signed in plate: "r. hétreau"
22.25 x 29.75 inches, image
27 x 33.25 inches, poster
29 x 35.5 inches, overall (including margins from linen backing)
Provenance: Sothebys: The Bartok Vintage Poster Collection
$750 each

Decorative colorful maps of the Alsace, Loire Valley and Provence vineyard regions of France in a 1950s Art Deco style. Each map portrays a different region with towns marked with pentagons, and vineyards marked with a cluster of grapes using red for red wines and yellow for white wines. The maps are surrounded by various motifs and emblems relating to each region, illustrations relating to the production of wine such as wine barrels and vines, as well as pictures of local peoples in traditional provincial clothing.

The three maps shown were issued as part of a series of 11 maps titled Les Vignobles de France; the others in the series are of the Région Est, Région Normandie, Champagne, Roussillon, Val de Loire, Alsace, Bordeaux, Côte du Rhône, Bourgogne, Côte de Provence and one of the French colony Algeria [Algérie]. These posters were commissioned by the Comité National de Propagande en Faveur du Vin, a government agency that promoted the French wine industry. The posters advertised French wines as well as tourism to these areas.

Remy Hétreau was a French artist, printmaker, illustrator and designer. He was known for his etchings and engravings and illustrated numerous books. Among his other multi-faceted activities, he created designs for Haviland Limoges china, painted murals (notably at the Maison de l'Amerique Latine in Paris and the Ecole Nationale des Douanes), and designed international exhibitions of French technology.

One of these maps from the collection of the George Glazer Gallery appears in the book You Are Here by Katharine Harmon, New York: Princeton Architectural Press, 2004, p. 135.

Full publication information: "Comité National de Propagande en Faveur du Vin. Issued by the French Government. Printed in France by Editions Publi-Mab. Publinamic 36, Av. Hoche, Paris."

Condition: Generally very good, the original colors bright, with minor toning, wear, handling. Professionally backed on linen for additional support.