{"id":31899,"date":"2021-08-06T16:09:32","date_gmt":"2021-08-06T20:09:32","guid":{"rendered":"https:\/\/www.georgeglazer.com\/wpmain\/?page_id=31899"},"modified":"2021-08-06T16:11:17","modified_gmt":"2021-08-06T20:11:17","slug":"root-tinker-new-york-publisher","status":"publish","type":"page","link":"https:\/\/www.georgeglazer.com\/wpmain\/root-tinker-new-york-publisher\/","title":{"rendered":"Root & Tinker, A New York Publisher"},"content":{"rendered":"
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Text \u00a9 2013 Helen Glazer and George D. Glazer. All rights reserved.<\/em>
\nPhotos from George Glazer Gallery and Library of Congress.<\/em><\/p>\n

Root & Tinker was a prolific New York City publisher of trade journals, separately issued prints, broadsides, and trade cards from the mid 1870s until the early 1890s.\u00a0 The company began as a partnership between Charles Towner Root (1849\/50-1938), Franklin H. Tinker (1852-1890) and his father Henry F. Tinker (1826-1889). \u00a0With periodicals such as\u00a0The Oil, Paint, and Drug Reporter; Clothier and Furnisher; The American Hatter<\/strong>\u00a0and\u00a0Dry Goods Economist<\/strong>, they catered to a readership of manufacturers, tradespeople and retailers.\u00a0 Their prints were geared to the same clientele: advertising prints, broadsides, calendars, trade cards and cigar box labels with financial, New York City or Americana subject matter, notably the Statue of Liberty and portraits of prominent men. They marketed these prints to businesses to be imprinted with company information and promotional messages. \u00a0Among the companies that utilized their services were Moore & Schley Bankers and Brokers, the New York Life Insurance Company, Empire Refining Co. and Climax Red Tin Tag Plug Tobacco.\u00a0 Extant examples of their larger prints are known with pastedown labels over company names, suggesting that they were originally made for companies, but later adapted by Root & Tinker for general sale.\u00a0 Root & Tinker generally employed Buek & Lindner, 65 Warren Street, New York, as the lithographer of its prints.<\/p>\n

After the deaths of both of the Tinkers, the firm apparently kept publishing for a couple of years under the Root & Tinker name. Root continued to lead the firm; at some point, it became known as Textile Publishing Company, succeeded by the United Publishers Corporation, of which he was president until retiring in 1924. When Root & Tinker had taken over\u00a0Dry Goods Economist<\/strong>\u00a0in 1889, they perceived a need for practical display and sales advice for department store managers and retailers nationwide, and switched the magazine's focus from finance to retailing methods, a shift described by the Library of Congress as having had a lasting impact on store merchandising, effectively launching \"modern display style.\" Root's publishing empire brought him great wealth and he built homes in New Jersey and Maine in addition to his primary residence in New York, a large townhouse at 309 West 92nd Street which is now the home of the West Side Montessori School.<\/p>\n

View our current inventory by searching for \"Root & Tinker.\"<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div>

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Charles Towner Root, pictured in the trade journal Printers' Ink<\/strong> in 1904.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Root & Tinker Folio Prints<\/strong>
\nShown with the publication date and a brief description, based on known examples.
Follow the links to see enlargements and full descriptions.
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Left: <\/em>The City of New York<\/strong>\u00a0(1879). Panoramic view. Promotion for Rogers, Peet & Co., New York.\u00a0More information:<\/strong>\u00a0George Glazer Gallery<\/a>\u00a0and\u00a0Library of Congress.<\/a><\/p>\n

Right: <\/em>Liberty Enlightening the World<\/strong>\u00a0(1883). Promotion for Low's Jersey Lily for the Handkerchief (Robert Low's Son, New York). Another version promoted The Travelers Insurance Co. of Hartford, Conn.\u00a0More information:<\/strong>\u00a0Library of Congress.<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Left: <\/em>The Kings of Wall Street<\/strong>\u00a0(1882). Images of famous financiers, industrialists, bankers arranged seated and standing.\u00a0More information:<\/strong>\u00a0George Glazer Gallery<\/a><\/p>\n

Right:\u00a0 <\/em>The World's Exchanges<\/strong>\u00a0(1886). Views of various building facades. Promotion for Moore & Schley Bankers and Brokers.\u00a0More information:<\/strong>\u00a0George Glazer Gallery<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Left:<\/em> Origin of the Stars and Stripes<\/strong>\u00a0(1883). History of the George Washington family insignia and the American flag. Promotion for New York Life Insurance Company.\u00a0More information: <\/strong>George Glazer Gallery<\/a><\/p>\n

Right:<\/em> Noah Webster: The Schoolmaster of the Republic<\/strong>\u00a0(1885). Portrait of Webster incorporating dictionary still life.\u00a0More information: <\/strong>Library of Congress.<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Left: <\/em>Representative Journals & Journalists of America<\/strong>\u00a0(1882). Portraits of journalists against backgrounds of their newspapers.\u00a0More information:<\/strong>\u00a0Library of Congress<\/a><\/p>\n

Right: <\/em>Representatives of Professional Baseball in America<\/strong>\u00a0(1884). Portraits of baseball pioneers. Promotion for Climax Red Tin Tag Plug Tobacco.\u00a0More information:<\/strong>\u00a0Library of Congress<\/a><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Other Known Prints<\/strong>\u00a0(not pictured):<\/p>\n

James A Garfield<\/strong>\u00a0(1881). Image of the president with other political figures. Promotion for Warner & Co.<\/p>\n

Famous Runners & Jockeys of America<\/strong>\u00a0(1885). Portraits of race horses and jockeys.<\/p>\n

The Standard Oil Company Building<\/strong> (1886). Street view of the building. Promotion for Standard Oil Company.<\/p>\n<\/div>\n\t\t<\/div><\/div><\/div>

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References:<\/strong><\/p>\n

Gray, Christopher. “Streetscapes\/ Lamb & Richards.”\u00a0New York Architecture.<\/em>\u00a011 July 2004.
\nhttp:\/\/www.nyc-architecture.com\/ARCH\/ARCH-LambRich.htm (26 March 2013).<\/p>\n

“The Coolidge Era and the Consumer Economy, 1921-1929.”\u00a0Library of Congress.<\/em>\u00a014 August 1995. http:\/\/lcweb2.loc.gov:8081\/ammem\/amrlhtml\/dtdrygod.html (26 March 2013).<\/p>\n

“The ‘Dry Goods Economist.'”Printers’ Ink<\/em>\u00a0Vol. 49, No. 2. 12 October 1904. pp. 18-21. http:\/\/books.google.com\/books?id=udMhAQAAMAAJ&pg=PA18 (4 June 2013).<\/p>\n

“Visualizing Nineteenth-Century New York.”\u00a0Bard Graduate Center.<\/em>\u00a02011.
\nhttp:\/\/resources-bgc.bard.edu\/19thcNYC\/map-about.php (22 March 2013).<\/p>\n

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All rights reserved. No part of this document may be reproduced in any form or by any means without written permission of the authors.<\/em><\/p>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Text \u00a9 2013 Helen Glazer and George D. Glazer. All rights reserved. Photos from George Glazer Gallery and Library of Congress. Root & Tinker was a prolific New York City publisher of trade journals, separately issued prints, broadsides, and trade cards from the mid 1870s until the early 1890s.\u00a0 The company began as a partnership […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31899","page","type-page","status-publish","hentry","post"],"_links":{"self":[{"href":"https:\/\/www.georgeglazer.com\/wpmain\/wp-json\/wp\/v2\/pages\/31899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.georgeglazer.com\/wpmain\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.georgeglazer.com\/wpmain\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.georgeglazer.com\/wpmain\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.georgeglazer.com\/wpmain\/wp-json\/wp\/v2\/comments?post=31899"}],"version-history":[{"count":124,"href":"https:\/\/www.georgeglazer.com\/wpmain\/wp-json\/wp\/v2\/pages\/31899\/revisions"}],"predecessor-version":[{"id":32044,"href":"https:\/\/www.georgeglazer.com\/wpmain\/wp-json\/wp\/v2\/pages\/31899\/revisions\/32044"}],"wp:attachment":[{"href":"https:\/\/www.georgeglazer.com\/wpmain\/wp-json\/wp\/v2\/media?parent=31899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}