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View, Long Island, Montauk Beach, Hamptons, Antique Poster, 1927

Montauk Beach on the Slender tip of Long Island, N.Y.
Winchell Publicity Service, New York: c. 1927
Color process print
24 x 19 inches, image including gray border
25.75 x 20 inches, overall
Price on request

Original poster advertising Montauk Manor at Montauk Beach “on the Slender tip of Long Island.” The illustrations and ad copy promote the resort as a vacation paradise where recreational activities abound, easily reached by rail from New York City. Beneath the slogan, “125 Miles Out in the Cool Atlantic!” a colorful graphic features men and women equipped for various activities, with a bird’s eye view of the beach, lighthouse, and Montauk Manor hotel in the distance.  It is unknown which company commissioned the poster, although some historians speculate it was the Pennsylvania Railroad. As an ephemeral promotion for a project that was bankrupt within five years, this poster is extremely rare; another example of the poster in fine condition was sold at Swann Galleries in New York City in 2011 for an auction price of $29,500 including buyers premium.

Product description continues below.

Description

From left to right the illustration is dominated by the figures of a fisherman, a golfer, an archer, a polo player, a tennis player, a swimmer, a yachtsman peering through binoculars, and an aviator. Behind them are smaller figures on horseback representing foxhunters, an equestrian, and the retro stagecoach that transported visitors to the hotel from the train station. In the sky, two leaping fish flank an oval inset illustration of the grand English Tudor style hotel titled “The MANOR A Hotel of Distinction.” The text in the lower margin states, “The Gateway to Montauk and all Long Island Seashore Resorts— The Pennsylvania Station in New York City— Reached by the De Luxe Trains of the Pennsylvania Railroad Making Direct Connection with Fast Pullman Parlor Car Trains of the Long Island Railroad.”

The Montauk Manor resort opened in 1927, the brainchild of multimillionaire developer Carl G. Fisher, who had successfully transformed Miami Beach into a vacation destination. Centered on the 200-room hotel, the 9,000-acre property included attractions that drew wealthy guests: a beach club and half-mile boardwalk along the ocean, a yacht club, polo fields, golf courses, glass-enclosed tennis courts, stables, a health spa, ballrooms and fine restaurants. The venture’s success was short-lived. A year before Montauk Manor opened, his Miami Beach properties were hit by a devastating hurricane, then the stock market crash of 1929 and ensuing Great Depression shrank demand for luxuries. In 1932 his company went into bankruptcy. Today, only the Manor hotel building survives from the original project. Added to the National Register of Historic Places in 1984, it has been restored and reopened as a resort condominium hotel.

Full publication information: “Produced by Winchell Publicity Service New York – Printed in U.S.A.”

Condition: Generally very good. Recently professionally cleaned and deacidified with some light remaining toning and wear, including extremely faint dampstain in lower margin.

References:

“The History of Montauk Manor.” Montauk Manor. http://www.montaukmanor.com/explore/history/ (8 January 2019).

Trauring, Michelle. “Montauk Poster Snares Thousands At Auction.” East Hampton Press & The Southampton Press. 4 November 2013. http://www.27east.com/news/article.cfm/montauk/40291/montauk-poster-snares-thousands-at-auction (8 January 2019).

Additional information

Century

20th Century