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Advertising Art, Liquor, Fishing for Marlin, Herbert Bohnert, Illustration Art, Vintage Watercolor, c. 1940s
Herbert Bohnert (1890-1967) Kinsey Blended Whiskey Gentleman Fisher
Watercolor and gouache on illustration board
American: c. 1940s
Signed lower left
37 x 30 inches
44.5 x 39 inches in burlwood frame
A bemused fisherman who has caught an impressively large marlin watches a wealthy gentleman posing for a photograph. The gent proudly holds up his catch — a string of little fish — but is having his picture taken with the marlin. The gentleman was a character from a series of print ads for Kinsey Blended Whiskey that appeared in the 1940s. This is apparently the original illustration artwork for an ad or proposed ad.
Herbert Bohnert was a painter and illustrator. Born in Cleveland, Ohio, he studied at the Cleveland School of Art. He pursued a successful career as an advertising illustrator in New York, and lived in Hastings-on-Hudson. Like his contemporary Norman Rockwell, Bohnert’s illustrational style was naturalistic and attentive to the nuances of facial expression, costume and setting to convey character. A member of the Society of Illustrators, the Salmagundi Club and the Artists Guild, he was married to Rosetta Bohnert (1885-1980), also an artist.
Condition: Generally very good with the usual overal toning, light wear, soiling, abrasions. Small dampstain lower left not obtrusive. Board slightly warped.
Falk, Peter Hastings, ed. Who Was Who in American Art. Madison, Connecticut: Sound View Press, 1985. p. 64.