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Fashion, Hairstyles and Hats, Mezzotint Antique Prints, J.J. Haid, Augsburg, c. 1770


Johann Jacob Haid (1704-1767) and Johann Elias Haid (1730-1809)
Four Prints of Hairstyles and Hats:
Baigneuse [Bather]
Chapeau Tigré [Striped Hat]
Chapeau d’un nouveau goût [Hat in a New Style]
Pouf en fichus et bouillons [Pouf in Scarves and Beads]
J.J. Haid & Son: Last Quarter 18th Century
Mezzotints on laid paper
11 x 7.75 inches, platemark (image)
13.5 x 9.75 inches, overall
$1,250 each

Set of four fashion prints of towering pouf hairstyles and hats from what was a larger series.  Each is modeled by a young woman in a bust length profile or three-quarter view portrait. The rich gradations of the mezzotint technique lend them a sculptural, three-dimensional quality. The pouf was a flamboyant style that originated in the French court in the mid 1770s, first worn by trendsetters such as Marie Antoinette. The hair, augmented by wire, cloth, and wigs, was arranged into a voluminous structure to which decorations were applied including ribbons, flowers, feathers — even small objects and wax figurines. Prints such as these popularized versions of the pouf for aspiring 18th-century fashionistas.

Product description continues below.


Johann Jakob Haid and Johann Elias Haid were members of a German family of artists and engravers active in the 18th and 19th centuries. Johann Jakob was a portraitist and engraver who studied with Johann Elias Ridinger. He taught engraving to his son, Johann Elias, who later worked in lithography as well, and executed works after Old Master artists such as Rembrandt and Cranach. The Haids worked together as J.J. Haid and Son. They produced numerous portrait prints and also made the engravings after botanical artist Georg Dionysius Ehret for a number of important collections of botanical prints edited by Trew and Weinmann.

Full publication information: à Augsbourg chez J.J. Haid et fils.

Condition: Generally very good, recently professionally cleaned and deacidified with light remaining toning and wear.


Bénézit, E. Dictionnaire critique et documentaire des Peintres, Sculpteurs, Dessinateurs et Graveurs. France: Librairie Gründ, 1966. Vol. 4, p. 553.

Baldus, Heather. “Le Pouf: Sensational Hairstyle of the 18th Century.” Lives and Legacies: Ferry Farm and Kenmore. 15 September 2016. (6 September 2018).

Lipperheide, Franz von. Katalog Der Freiherrlich Von Lipperheideõschen Kostümbibliothek.  Mansfield Center, Connecticut: Martino, c. 1996 (reprint of 1896-1905 ed.). 32.

Additional information


18th Century