The Berliet was manufactured in Lyon, France. The company was named for its founder, Marius Berliet (1864-1949), who assembled his first one-cylinder vehicle in 1894. By the early 1900s he had established thriving factories, thanks to strong sales in North America. He also established successful lines of commercial vehicles, and stopped producing passenger cars to concentrate on industrial vehicles and trucks in 1939. The company was sold to Citroen in the early 1960s and is now a part of the Renault Industrial Vehicles division.
Inscription on verso: “Second Annual Hill Climb. Bridgeport Automobile Club. Sport Hill, Easton Conn. Memorial Day, May 30, 1907. 40 H.P. “Berliet” Driver, W. J. Morden. Yale University Automobile Club.”
Condition: Generally very good with the usual light overall toning, soiling, scratches, mild wear, mostly to edges. Mounted on thick pasteboard, probably as issued.
Fabrice01. “Re: Berliet.” Plebicity. http://www.plebicity.com/Membres/Produit.asp?idRubrique=2419 (24 August 2004).