Advertising pictorial map of New York City filled with small, detailed illustrations of major buildings, landmarks and attractions. The map was created by the Arthur Crosby Service, an advertising firm; this version was specially produced for Chase National Bank, with the Chase headquarters and branches colored red. A key to "Points of Interest" identifies the locations of 90 houses of worship, attractions, universities, parks, theaters, institutions and commercial buildings. Also noted on the map are the locations of "Famous Fifth Avenue Residences" belonging to prominent citizens such as Warburg, Gould, Whitney and Guggenheimer. The cartouche lists all the Chase bank branches and their addresses. The cartography shows streets and avenues in white, some overprinted with solid and dashed light blue lines and circles, presumably indicating mass transit routes and stops. Some neighborhoods are also labeled in light blue lettering. Piers are numbered. Among the interesting period details, the "Points of Interest" key includes "Ghetto," whose map coordinates coincide with the Lower East Side neighborhood where there was a high concentration of Jewish immigrants. There are also ships in the rivers and harbors, including the ocean liner USS Leviathan, docked in the Hudson River. Present-day Roosevelt Island is labeled by its earlier name, Welfare Island.
The Arthur Crosby Service was a New York City advertising firm active in the 1920s, catering to businesses from the hospitality industry to decorating and antiques. They specialized in printed promotional materials such as booklets, brochures and general advertising for businesses. A display ad in The New Yorker in 1926 advertises their pictorial Street Map of New York on sale for fifty cents, noting that "Special De Luxe copies will be mailed in rolls for $1.00 each." The Chase National Bank version was distributed free of charge by the bank.
Full publication information: © 1928, Arthur Crosby Service, 171 Madison Ave., New York City — GS.
Condition: Generally very good overall; recently professionally cleaned and deacidified. Original folds, as issued, flattened as now backed with Japanese tissue.
The Magazine of Business. Vol. 40, November 1921. New York: Arch Wilkinson Shaw, 1921. p. 642. Online at Google Books: http://books.google.com/books?id=sDfnAAAAMAAJ (23 April 2012).
The New Yorker. June 26, 1926. p. 58. Online at The New Yorker: http://archives.newyorker.com/default.aspx?iid=18334&startpage=page0000060 (23 April 2012).